ATLAS ROW:

Strategic growth partner for female-founded brands serving women, children, and families.

Working alongside founders to unlock partnerships, sales growth, and brand visibility

We help female-founded brands turn traction into sustainable growth and revenue. Built by a founder actively scaling her own consumer brand, Atlas Row operates as a true strategic partner. We work alongside founders to identify and execute the growth opportunities that matter most, from collaboration and partnership strategy to creative sales channels across DTC, wholesale, and marketplace.

Atlas Row helps brands get in front of the right audiences and decision-makers. Our work spans leading strategic brand collaborations, securing wholesale opportunities including facilitating strategic introductions to major retailers, and driving PR opportunities across industry-specific media. The focus is always the same - clarity, momentum, and thoughtful expansion rooted in alignment, not noise.

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Why Atlas Row

Founded by Samantha Gold, Atlas Row is built on over a decade of leadership across sales, consulting, and entrepreneurship. Samantha previously led top-performing sales teams at Salesforce, served as CEO of Elizabeth James The Label, and founded Motette, a nationally recognized brand with features in Glamour, The Bump and Forbes, among others. This blend of corporate rigor and founder-led growth gives Atlas Row a rare ability to operate at both the strategic and executional level.

What sets Atlas Row apart is perspective. Samantha brings innovative, outside-industry thinking to women’s and children’s brands, helping founders challenge norms, identify creative growth opportunities, and build momentum in ways that feel aligned and sustainable. She works as a true strategic partner, not just an advisor, deeply embedded in each brand’s goals, opportunities, and expansion strategy.

Samantha is also highly active within female founder communities, including Entreprenista at a national level and locally as a leader within Austin’s female entrepreneur ecosystem with Fiesta and FoundHers. That connectivity, paired with hands-on operating experience, allows Atlas Row to open doors, make meaningful introductions, and help founders grow with clarity, confidence, and intention.

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As Seen In

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Our Approach

A collaborative partnership that blends deep discovery, focused strategy, hands-on execution, and ongoing refinement to drive intentional growth.

  • We begin with a deep-dive discovery to understand the full picture of your business. from goals and positioning to financials, channels, and current momentum.

  • Using those insights, we identify and prioritize the growth opportunities that matter most - partnerships, wholesale, visibility, and creative sales strategies tailored to your brand and category.

  • We work as an extension of your team, leading execution, making introductions, and turning strategy into real progress across channels.

  • Growth isn’t static. Over our six-month minimum engagement, we meet bi-weekly to review results, refine strategy, adjust priorities, and keep momentum moving forward with clarity and accountability.

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Testimonials

  • I knew I needed help stepping out of the day-to-day grind of running a startup, and Samantha’s ability to truly understand a business’s needs is unmatched. Every Atlas Row team member has been exceptional- skilled, responsive, and proactive- allowing me to reclaim hours of my time, allowing me to focus on the business versus the constant juggle of to-do's of working in the business.

    - Jackie Hutson, Founder, Piper and Mint

  • Working with Atlas Row has been an absolute game changer for my business. I was overwhelmed doing everything as a solo entrepreneur and they made my goals feel achievable. The growth and engagement I’ve experienced since implementing her strategies speak for themselves - they work.

    - Terrika Knox, Founder, Herb & Orchid

  • Working with Atlas Row has taken PR off my plate while still staying in the driver's seat with overall marketing strategy. In the first few weeks I landed some awesome placements and leads! As a fellow e-comm owner, Sam really gets it and her team is top-notch, communicative, and proactive. If you're an ecomm brand owner that's been been dragging your feet on PR (or wholesale) pitching, do yourself a favor and hire Atlas Row. You won't regret it.

    - Gabi Day, Founder, Bright Body

  • Working with Sam is such a breath of fresh air. She takes the time to truly understand the vision and helps bring clarity and direction to the brand in a way that feels grounded and aligned. Her approach is thoughtful, strategic, and deeply human. She makes the process feel easy and intentional from start to finish.

    - Gabriela Fiorentino, Founder, Nest Earth

  • Samantha has provided excellent support since we started working together. She is not only knowledgeable in many areas, but she is also passionate about supporting female founders. I am grateful to have her in our corner as I scale my business.

    -Elizabeth Brunner, Founder, StereoType Kids

  • As a solopreneur, having Atlas Row lead key growth initiatives has been a game changer for my startup, and without their support I’d still be stuck trying to do everything myself without the bandwidth.

    -Annie Graybill, Founder, Havenwith

  • Sam has been an invaluable asset to Hone’s launch strategy. As we transitioned from prototype to production, Sam’s guidance on our Go-To-Market approach was critical. She helped me turn a complex launch roadmap into a clear, actionable strategy. She has a unique ability to see both the high-level brand vision and the tactical steps required to capture revenue. If you are looking for a strategic partner to sharpen your GTM execution, you need Sam in your corner.

    Toni Toomey, Founder, Hone

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Your Growth, Your Way

No two brands, or founders, are the same. Every strategy we build at Atlas Row is customized for female-founded brands in women’s and children’s. We design each strategy around your goals, stage of business, and sales model.

We step in with clarity, systems, and hands-on implementation acting as an extension of your team to unlock visibility, retail opportunities, and revenue in ways that feel aligned, intentional, and sustainable.

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Ready to scale smarter?

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